Six phases.
Every one gated.

A process from first question to built result. You cannot skip the uncomfortable parts.

01FrameThe question, who decides, what value means to them.Gate · mandate
02ImmerseFill all six lenses; interview across levels, not just the top.Gate · map
03LocateFind the single binding constraint; set the north star on it.Gate · one
04ProposeDiagnostic to insight to proposal, ending in decisions.Gate · decide
05BuildPrototype, test with real users, install, transfer capability.Gate · live
06ProveMeasure against the north star. Capture the result.Gate · moved

The six lenses

01 Market 02 Customers 03 Machine 04 Money 05 Capability 06 Organisation