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Senior operators, a specialist bench, and outcomes we answer for.

Run by the people who scoped it.

  • Lyle Heneke

    Lyle Heneke

    Fifteen years inside a global group and in start-ups. In senior marketing roles, owned the P&L and ran brands and consumer activation across Southern Africa and Europe.

  • Aftab Saleem

    Twenty years in senior roles with full P&L ownership, at Microsoft, EE, THG, BAT and Mothercare, then in the commercial seat at itch., Ka’Chava and Ghost.

Where we have worked

Global groups and founder-led brands.

Roles we have held, before monosyn.

  • BAT
  • Microsoft
  • EE
  • Three
  • Co-op
  • THG
  • Mothercare
  • itch.
  • Ghost
  • And more

Track record

Numbers we have carried.

Carried before monosyn, by the two people who are monosyn. Beauty, health and nutrition, pet wellness, apparel, leisure and home, across the UK, Ireland, the US and Europe.

  1. 300k+

    New consumers in 12 months. Up 300%.

  2. −30%

    Blended CAC. Amazon from nil to seven figures a month.

  3. 1→3.7%

    Conversion rate. DTC from 5% to 15% of the business.

  4. +63%

    CRM revenue YoY. Peak AOV up 55%.

  5. 10×

    Ecommerce in year one. Five figures to seven a year.

What else you could do

Three good options.

None of them is wrong. Each leaves you carrying something.

  • Hire a growth director

    What it gives you

    Permanent, senior, all of their time on you.

    What it leaves you carrying

    £200k+ a year, hired before you know which problem you are hiring for, and they still need a team to do the work.

  • Hire an agency

    What it gives you

    Agencies run channels well.

    What it leaves you carrying

    Which channel is worth running is a different job. That stays yours.

  • Hire a consultant

    What it gives you

    A good recommendation.

    What it leaves you carrying

    Building it is yours, on top of everything else.

  • Or monosyn

    What it gives you

    Two senior operators in the seat, a bench behind them, targets we answer for.

    What that means in practice
    • Senior only. No juniors learn on your business.
    • A few at a time. Two operators caps the list.
    • A bench, not a payroll. Specialists by the week.
    • Named on the P&L. In seat, in role, answerable.

Ready to grow?

Forty-five minutes to see if we fit. Where growth has slowed, what you have already tried.

Book a call